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CASE STUDY

AI-Driven Automation: Enhancing Feedback Analysis for GreenAct India

Description

GreenAct, a non-profit focused on green services in India, sought to improve its understanding of customer sentiments by utilizing AI to automate feedback analysis across multiple sources. The goal was to streamline the sentiment analysis process, enabling faster and more accurate insights from feedback received on cases and other channels. The integration of AI services significantly boosted operational efficiency and improved responsiveness to community needs.

Work Details

Implemented AI-driven sentiment analysis to process customer feedback from various channels, including surveys, emails, and social media.

Automated the classification of customer sentiments (positive, negative, neutral) based on predefined criteria.

Integrated the AI system with GreenAct’s case management platform for real-time feedback analysis.

Provided tools for monitoring sentiment trends and creating data-driven strategies for community engagement.

Benefits

Increased feedback analysis efficiency by 40%, enabling quicker response to community needs.

Improved accuracy in sentiment classification, reducing manual errors by 30%.

Enhanced decision-making capabilities through real-time insights from customer feedback.

Reduced manual workload for staff, allowing them to focus on strategic initiatives rather than administrative tasks.

*Delivered as Thutech

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