
CASE STUDY
Optimizing Energy Sales: Streamlined Sales and CRM for Emaar Energy
About the Client
Emaar Energy, a Middle East-based chemical engineering services company, required a comprehensive review of its CRM operations, covering the entire process from prospect onboarding to customer conversion. After a detailed assessment, the team recommended Odoo CRM to support and automate Emaar Energy’s end-to-end sales journey. By implementing Odoo, the CRM process was transformed into a seamless, automated workflow, enhancing prospect engagement and improving sales tracking. This setup enabled Emaar Energy to manage leads more effectively and provided real-time insights into the sales pipeline.
Description
Implemented Odoo CRM for Emaar Energy to automate prospect management and streamline the sales lifecycle from lead capture to customer conversion.
Work Details
Conducted an in-depth review of existing CRM processes, identifying areas for improvement in prospect handling, lead nurturing, and customer conversion.
Configured Odoo CRM to support Emaar Energy’s unique sales workflow, from lead capture to opportunity tracking and conversion.
Automated key sales tasks, such as follow-up reminders, lead scoring, and status updates, to streamline processes and reduce manual efforts.
Developed customized dashboards and reporting features within Odoo, providing sales teams with real-time data on lead progression and sales performance.
Set up role-based permissions and user access controls to ensure data security and compliance with company standards.
Benefits
Increased efficiency by automating 80% of repetitive sales tasks, freeing the sales team to focus on high-impact activities.
Enhanced lead conversion rates through structured follow-ups and automated lead scoring, leading to a 30% increase in successful conversions.
Improved visibility into the sales pipeline, enabling sales managers to make data-driven decisions with accurate, real-time insights.
Strengthened data security and compliance with role-based access, ensuring that sensitive information was protected and properly managed.
*Delivered as Thutech
More Case Studies

Empowering Energy Efficiency: Streamlined CRM Setup for GreenAct Solutions
Implemented Zoho CRM for GreenAct Solutions, enabling centralized lead and opportunity tracking, client relationship management, and streamlined energy audit workflows.
Read More
From Spreadsheets to Success: Automating CRM for Thutech Infosystems
Implemented Zoho CRM for Thutech Infosystems to automate lead-to-deal tracking, reduce manual effort, and improve sales pipeline visibility.
Read More
See Vegacompass in action
Watch our journey of delivering impactful CRM solutions that empower businesses worldwide
View More