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CASE STUDY

From Spreadsheets to Success: Automating CRM for Thutech Infosystems

About the Client

Thutech Infosystems, an India-based IT software services provider, aimed to replace its manual, Excel-based lead and account management system with a streamlined CRM solution. By implementing Zoho CRM, Thutech automated the end-to-end process for managing leads, contacts, accounts, and opportunities, enabling better tracking and reporting. This migration simplified operations, improved data accuracy, and enhanced visibility into the sales pipeline. The transition to Zoho CRM transformed Thutech’s sales and account management, making processes more efficient, scalable, and aligned with growth goals.

Description

Implemented Zoho CRM for Thutech Infosystems to automate lead-to-deal tracking, reduce manual effort, and improve sales pipeline visibility.

Work Details

Migrated existing lead, contact, account, and opportunity data from Excel into Zoho CRM, setting up deduplication checks for data accuracy.

Configured Zoho CRM to automate workflows for lead nurturing, opportunity tracking, and contact management.

Developed custom fields and layouts to mirror Thutech’s unique sales processes and improve pipeline visibility.

Set up real-time analytics and reporting dashboards, giving the sales team insights into lead conversion rates, sales cycles, and opportunity performance.

Implemented automated notifications and reminders for follow-ups, renewals, and key milestones, ensuring timely client interactions.

Benefits

Enhanced data accuracy and minimized errors through the elimination of manual data entry, reducing duplicate records by 90%.

Improved lead response times by 40% due to automated workflows, helping the sales team capture and nurture leads more effectively.

Increased pipeline visibility, enabling sales managers to make data-driven decisions with real-time insights.

Reduced administrative burden, allowing the sales team to focus on strategic tasks, driving a 25% boost in productivity and overall sales performance.

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