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CASE STUDY

Revamping CRM: Streamlining Systems and Boosting Efficiency for GreenAct Solutions

Description

GreenAct Solutions, a leading environmental and energy audit solutions provider in India, sought to improve its CRM operations by addressing inefficiencies caused by legacy systems and outdated processes. Through a comprehensive CRM growth framework and process analysis, a phased approach was recommended to automate operations, integrate bespoke systems, and gradually eliminate obsolete systems. This transformation aimed to enhance operational efficiency and ensure seamless customer relationship management.

Work Details

Conducted a thorough analysis of GreenAct’s existing CRM processes and identified inefficiencies with legacy systems.

Developed a CRM growth framework focused on automating manual processes and improving data flow.

Recommended a phased integration of bespoke systems for smooth operations and gradual removal of non-functional legacy systems.

Implemented automation tools to enhance CRM workflows, reducing manual intervention and improving system usability.

Benefits

Improved CRM efficiency by 35% through automation of manual processes and optimized workflows.

Reduced reliance on outdated legacy systems, improving overall system performance and reducing operational costs.

Enhanced data accuracy and customer insights by integrating bespoke systems, leading to better decision-making.

Phased system overhaul allowed for a smooth transition with minimal disruption to ongoing operations, ensuring business continuity.

*Delivered as Thutech

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