CASE STUDY
CRM Transformation: Streamlining Pharma Operations with Automation for Peach Base Pharma
Description
Peach Base Pharma, a natural products-based pharma services company in India, aimed to modernize its customer relationship management (CRM) operations. With inefficient processes and scattered customer data, the company sought expert guidance to recommend the right CRM system. Through a phased implementation roadmap, the goal was to improve efficiency, automate workflows, and optimize customer data management.
Work Details
Conducted an in-depth analysis of existing CRM operations, including customer data flow and management.
Provided consultancy on selecting the right CRM system tailored to Peach Base Pharma’s unique needs.
Developed a phased roadmap for CRM implementation, ensuring gradual transition and minimal disruption.
Introduced automation for key processes, reducing manual tasks and improving customer interaction efficiency.
Benefits
Increased efficiency by 35% through the automation of customer management workflows.
Streamlined customer data management, leading to more accurate and centralized insights.
Phased implementation approach ensured a smooth transition with minimal operational downtime.
Enhanced customer engagement and relationship management, resulting in improved service delivery and client satisfaction.
*Delivered as Thutech
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